Friday, December 18, 2009

Left lane begging

As usual.. something stupid... read on if you are a stupid!! :P

There has been a radical shift the way beggers choose their target audience. Until a month back, it was the right lane people (Ones sitting in cars, autos) that they used to focus on! Very recently, they have shifted to left-lane audience (Drivers of heavy motor vehicles alias lorries). I was so confused and the waiting is so long i started to think of potential reasons for the strategy shift!!

a) The car/auto fellas are feeding this community for too long and out of their "beggar budget"
b) The lorry driver's one rupee has a more emotional-rupee effect than a car owner's one-rupee
c) All beggars suddenly tried to enter the previously ignored niche market of lorry drivers creating a "nishe-urpulus"

Wednesday, December 02, 2009

4 P's of arranged marriage :P

A degree in MBA has taught many things and one among them is the ability to market each and every thing.. Let's see how this fits into the marrriage markets for an indian bride.

The 4P's of arranged marriage:-
Person - Bride's dad comes and says "See this photo, his name is J K V R S V Kumar. You will be marrying him on 23rd december. Period"
Place - He lives in Chicago, some downtown/uphill something... but Chicago is the place
Post - Also, he's a senior technical lead in a big MNC
Package - earning 12 laksh per annum.
The question here is which P is she marrying... that JKVRSV idiot, or some unknown place of chicago, or his stupid 12hr sloggin post or his 12 lakh money... Marketing experts says, you can't treat each of the P's in isolation. Only when you integrate them, you can have a good brand

The 4P's of love marriage:-
Purse - Honey, i want to go to Taj for dinner today
Personality - Hey, your masculine look is awesome yaa
patience - Sweetheart, why don't you just wait for me while i buy a hanki.. i won't take more than 3 hrs
Popularity - Hey, you know what. My guy is this, my guy is that, he's so kewly awesome
Now, these are a different set of P's. You have to see them in isolation to understand the brand.. Good money, nice time spent, nice image with friends, all's good when you see them in isolation. When you try to integrate all the above P's, all you see is a "why did i every fall for her" guy who don't know the purpose of this existence....

That's not all... There's one more P here who is
Picchekkina (maddened)
Pani leni (work less)
paatu leni (sense less)
Puneet (Me)

:P